Identify Niches & Product Ideas by Google Tools & Exploding Topics

This article continues from “ Create an Extra Income Stream by Selling Digital Products for Beginners” to discuss how a newcomer in online business with budget constraints can identify niches and product ideas.

I advise finding niches and product ideas by combining the insights from Google Search and Google Trends (for long-term data) with those from Exploding Topics (for emerging trends). While numerous solutions exist for niche discovery, I aim to avoid overwhelming you with an abundance of information. My strategy is to initiate niche research with straightforward tools and progressively integrate more advanced tools driven by AI technology. With this gradual approach, accessibility and cutting-edge analysis are balanced.

Google Search and Google Trends are convenient for immediate data. If you need real-time data, they are convenient choices. You can quickly access search results and trend data, making them suitable for on-the-spot research. On the other hand, Exploding Topics is specifically designed for discovering emerging trends. It uses AI algorithms to curate trending topics and niches, making it a convenient choice if you want to stay ahead of the curve. Exploding Topics streamlines the trend discovery process by presenting pre-identified trends. This can save you time compared to manually searching for trends on Google. In many cases, a combination of both options can provide a well-rounded approach to trend research and niche identification, allowing you to leverage the strengths of each tool.

Step 1: Google Search And Google Trends

Let’s start with two basic and free tools accessible to anyone: Google Search and Google Trends. While Google Search and Google Trends are not AI tools in the traditional sense, they rely on algorithmic approaches.

Step 1–1: Start With A Broad Idea Or Keyword

Begin by thinking about your interests and passions:

• What are you knowledgeable about?
• What do you enjoy doing or learning about? This can serve as a starting point.

For example, if you are interested in health and fitness, your initial keywords might be “fitness”, “fitness workout” or “fitness tips”.

Step 1–2: Observe Autocomplete Suggestions

As you type a broad keyword into the Google Search bar, pay attention to the autocomplete suggestions that appear beneath it. When you are typing a search query into Google, the Autocomplete provides real-time suggestions based on what other users have searched for. These suggestions can offer insights into popular topics and niches.

For example, if you type “fitness” into Google, you might see the Autocomplete suggests:

• “fitness workouts”
• “fitness tracker”
• “fitness watch”

Step 1–3: Related Searches

At the bottom of the search result page, Google often provides a list of related searches. These are additional search queries that users have made after searching for your initial query.

Continue with the fitness keyword example, you might find related searches like:

• “fitness workouts for beginners”
• “gym workout plan”
• “free workout plans pdf”

Step 1–4: Long-Tail Keyword Ideas

Google Autocomplete and Related Searches often include long-tail keywords. These are more specific and can suggest potential niches or product ideas.

For instance, you might see long-tail keywords like:

• “fitness workouts at home without equipment”
• “fitness workouts youTube”
• “fitness workouts for high school students”

Step 1–5: Analyze Search Results

Click on some of the search results for the queries that interest you. Analyze the content, products, or services being offered on those pages. This can give you an idea of what’s currently available in the niche.

Step 1–6: Use Google Trends

Once you’ve identified a potential niche or product idea using Autocomplete and related searches, you can further validate its popularity and trendiness by using Google Trends.

This free tool will show you search interest over time and geographical data.

Step 2: Exploding Topics

Exploding Topics is a tool using AI to discover emerging trends and topics that have the potential to become profitable niches. It scans the Internet for trending topics and keywords across various niches. You can explore different categories or niches to see trends within those areas. By identifying emerging trends early, you can gain a competitive advantage by creating products or content that cater to the rising demand in a niche before it becomes oversaturated.

Step 2–1: Search for Niche-Relevant Trends

Once you have a few niche ideas in mind from the first step, visit the Exploding Topics website. Utilize the search function within Exploding Topics to look for trends related to your chosen niches. Enter keywords or phrases associated with your niches to see if any relevant trends appear.

Step 2–2: Evaluate Trend Relevance

When you find trends related to your niche, evaluate their relevance and alignment with your niche research. Consider whether these trends can be integrated into your niche strategy. Analyze the potential viability of the trends you discover. Consider factors like the trend’s growth rate, audience demographics, and competition.

Some niche ideas and digital product suggestions

Consider the scenario where I choose the long-tail keyword “fitness workouts at home without equipment” for my niches and product ideas. Following are some suggested digital product niches using this keyword:

Niche: Bodyweight Workouts for Beginners

• Ebook with Workout Plans: Create an ebook that includes detailed bodyweight workout plans suitable for beginners. Include step-by-step instructions and illustrations.
• Video Workout Series: Produce a series of video workouts demonstrating home-based, equipment-free exercises. Offer different levels of intensity to cater to various fitness levels.
• Printable Workout Cards: Design printable workout cards or posters featuring bodyweight exercises. Users can easily reference these during their workouts.
• Nutrition Guide: Complement the workouts with a nutrition guide for optimal results. Provide meal plans, recipes, and dietary tips tailored to the audience.

Niche: Yoga and Mindful Movement

• Yoga Video Series: Develop a series of guided yoga sessions that focus on mindfulness and relaxation. Include routines for different skill levels.
• Meditation and Stress Relief Resources: Offer guided meditation sessions, stress-relief techniques, and mindfulness exercises in various digital formats (audio, video, or written).
• Yoga Pose Guides: Create ebooks or printable guides showcasing different yoga poses, complete with descriptions and benefits.
• Mindful Eating Courses: Develop courses that teach mindful eating habits, which can complement a fitness routine.

Niche: Home Office Ergonomics and Workouts

• Ergonomics Ebook: Develop an ebook on creating an ergonomic home office setup, focusing on posture, desk ergonomics, and injury prevention.
• Stress-Relief Guides: Offer digital guides on stress management techniques for remote workers, combining physical and mental well-being strategies.
• Productivity and Wellness Courses: Develop online courses that address both productivity and wellness aspects of remote work, including fitness routines and time management.

In summary, the proposed approach for conducting niche research involves a strategic combination of insights from Google Search and Google Trends with those from Exploding Topics. This synergistic approach allows for a comprehensive exploration of market niches and product ideas. Google Search and Google Trends offer real-time and long-term data, making them suitable for on-the-spot research and trend validation. In contrast, Exploding Topics, driven by AI algorithms, streamlines the process of discovering emerging trends and facilitates early trend identification. This multifaceted strategy empowers you to leverage both traditional and cutting-edge tools to identify profitable niches and create products and services tailored to emerging market demands.

Originally published at https://coexistencewithai.substack.com.